It's hot here in Texas. Triple digit hot. We were blessed to be able to enjoy a few days of afternoon rain showers earlier in the month, but they have parted. And with the heat, the Sarahan dust has returned. It's the dog days of summer. I've heard about the dog days since I was... Continue Reading →
Ever feel like scrambled eggs when it comes to social media? Think you’re spending all your time there rather than writing? Mae Clair shares some wise words on the subject today at Story Empire.
Happy Monday, SEers! It’s a new week and a new subject. Lately, friends, family, and I have been discussing social media. Even co-workers. I’ve come to realize many people have a love/hate relationship with social media, or at least some of the platforms, and the bulk of activity that takes place there.
I’m not here to debate the merits of social media, rather to offer some suggestions on how to best use it as an author. As writers, we need to have a social media presence. The world exists online, therefore it’s a necessity we’re there too. Obviously, there are tons of social media outlets available, but when does your message become diluted?
In the world of advertising—regardless the nature of your product or service—the goal is to achieve Top of Mind Awareness. TOMA is the golden standard everyone hopes to attain.
If I say “dandruff shampoo” you’ll probably think…
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A few days ago, I was brainstorming a scene for my upcoming novel. It involved a character who disappeared after returning from a business trip. The character’s last known location was at a convenience store where he purchased gas for his car. That’s the last time anyone sees him. Okay, nothing unusual about this (except... Continue Reading →