Marketing – Joan Hall

Like mysteries? Thrillers? Suspense? Crime Fiction? Want to follow authors who write in this genre? Now is your chance to win a $100.00 Amazon gift card and follow several authors on Book Bub. This new promo is sponsored through Felony Fiction. To be entered into the random drawing, click this link to follow any or all... Continue Reading →

It's hot here in Texas. Triple digit hot. We were blessed to be able to enjoy a few days of afternoon rain showers earlier in the month, but they have parted. And with the heat, the Sarahan dust has returned. It's the dog days of summer. I've heard about the dog days since I was... Continue Reading →

Ever feel like scrambled eggs when it comes to social media? Think you’re spending all your time there rather than writing? Mae Clair shares some wise words on the subject today at Story Empire.

Story Empire

Happy Monday, SEers! It’s a new week and a new subject. Lately, friends, family, and I have been discussing social media. Even co-workers. I’ve come to realize many people have a love/hate relationship with social media, or at least some of the platforms, and the bulk of activity that takes place there.

I’m not here to debate the merits of social media, rather to offer some suggestions on how to best use it as an author. As writers, we need to have a social media presence. The world exists online, therefore it’s a necessity we’re there too. Obviously, there are tons of social media outlets available, but when does your message become diluted?

In the world of advertising—regardless the nature of your product or service—the goal is to achieve Top of Mind Awareness. TOMA is the golden standard everyone hopes to attain.

If I say “dandruff shampoo” you’ll probably think…

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Hi, everyone. As writers, we need to build our list of followers. And I have to admit, this is one of the hardest things for me to do. Not because I don't enjoy the interaction with readers, but self-promotion just isn't me. However, promoting our work in this day and age is a necessity. It's... Continue Reading →

I've often said it's easier to write a 90,000-word novel than it is to write a bio or book blurb. And it's true. Writing an author bio can be an excruciating task (at least for me). I've written at least a dozen, none of which I've been entirely satisfied with. Author Staci Troilo has the... Continue Reading →

Hi, everyone. The week is moving right along and I'm happy to say our weather has been much calmer than it was a few days ago. If you read my Monday post, you know that severe weather moved through our area on Saturday. After the National Weather Service completed their initial investigation, they confirmed a... Continue Reading →

Hey, everyone! A couple of weeks ago, fellow author and Story Empire contributor wrote an article on something many author sites are missing. Before reading her post, I thought I had everything (well almost everything) an author website needed. Turns out I was wrong. I've never had a media kit. Confession: I thought media kits... Continue Reading →

Authors have so much more to do these days than writing. Self-published authors must also know marketing, have a strong presence on social media, build up a mailing list, and so much more. Traditionally published authors have the benefit of having a publisher behind them. But even so, they still have to do part of... Continue Reading →

Good morning readers. Book reviews are a necessary evil, ahem, part of an independent writer's life. Because we aren't with big name publishers, we have to work harder at promoting our work. And often word of mouth, or in today's world, online reviews are the best way for others to learn about us. Amazon (the... Continue Reading →