Happy Monday, SEers!  It’s a new week and a new subject. Lately, friends, family, and I have been discussing social media. Even co-workers. I’ve come to realize many people have a love/hate relationship with social media, or at least some of the platforms, and the bulk of activity that takes place there.

I’m not here to debate the merits of social media, rather to offer some suggestions on how to best use it as an author. As writers, we need to have a social media presence. The world exists online, therefore it’s a necessity we’re there too. Obviously, there are tons of social media outlets available, but when does your message become diluted?

In the world of advertising—regardless the nature of your product or service—the goal is to achieve Top of Mind Awareness. TOMA is the golden standard everyone hopes to attain.

If I say “dandruff shampoo” you’ll probably think…