These days, writers can’t merely be writers. Truthfully, most of us would probably rather sit at our desks, drum out stories, and leave the promotion and branding up to someone else. However, in today’s world, we can’t do that.

Authors need a social media presence, they need to build up their email list, and they need a brand. Something that sets them apart from other writers. Something that readers will easily recognize and keep coming back for more.

Fellow author C. S. Boyack discusses the importance of building a brand today at Story Empire. To read Craig’s thoughts, click the link below to hop over to the SE site.

Source: Branding | Story Empire